Displaying recently viewed, saved, or liked products for online shoppers can lead to increased conversions. Personalized content is probably more important for e-commerce website owners. So, they will push their residential or commercial offerings according to your customer status. If you reviewed or saved Italian restaurants in the past, it might make sense to weigh Italian restaurants higher in your search results.Īnother example is when you visit your bank’s website for the first time, and you need to add your username and mark your browser as “trusted.” When you come back, the bank will know you are an individual or a business customer. People looking for a nearby restaurant in Raleigh, North Carolina, will see different results than users in other towns.Ī great directory website will also recognize the type of food you like. You experience this every time you use Google as a search engine. Not generic content made to serve everyone.Ĭustom content created for users returning to your website for a second or third time can increase conversion. But cutting-edge web agencies will advise their customers to display dynamic content, content based on past user behavior, or what we know about a user. It’s no secret that most advanced websites track your browsing history and know your location. When you pull it up on your phone for the first time or on another browser, you see the original content you saw the first time you visited the website. Perhaps you have visited a website and then come back to it a few hours or days later to see that the content has changed. So why load that content and increase site load times? A better approach is loading the content as they begin scrolling down the page and getting closer to it. Many website visitors never reach the bottom of a webpage. Lazy Load ensures the web browser (like Google Chrome, Safari, and Firefox) will download only the content you see on the screen without wasting valuable server resources and TIME to load offscreen content that might never be seen. These features can help improve the user experience for all website visitors, which can improve your conversion rate and ranking. The approach is also popular with long (one) page websites.Īll websites should consider how implementing one or two technological approaches might help them outrank or outperform their competition. The top social networks have been using this for years, especially when it comes to infinity scroll. Lazy loading and infinite scroll are not brand-new technologies. Fortunately, there are many different ways to develop smart websites that download only the content that you see and need. Many of us might be guilty of having resource-heavy websites with many graphical elements and third-party integrations that can slow our sites down. By modifying the form of the cursor or by implementing cursor-triggered animations, visitors can have fun interacting with different scrolling behaviors or on-click commands.
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